Are You A Perennial?

7 Apr

I read an article by Dr. Carstensen from Stanford University that was looking for a new term that aging people can embrace. Some people like the comfortable term “baby boomers”, but what happens when GenXers and millennials grow old?

After years of research, the term “perennial” became the frontrunner to refer to older people. The term was coined by Maureen Conner from the Stanford Center on Longevity. According to Carstensen, the symbolism is perfect because it makes it clear that older people are still here, blossoming again and again. It also suggests a new model of life in which people engage and take breaks, making new starts repeatedly.

Are we reaching a new tipping point and moving away from the fear of growing old and just embracing living long? What do you think of the term “perennial”?

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Tech Tools That Every Realtor Needs to Adopt

6 Apr

In the past, realtors would seal a deal by just making a call, showcasing a property, or placing an ad in the paper. However, many customers today don’t even want to walk into a home until they have seen images online. Others prefer communicating via email, making technology a necessity for the success of any realtor. Successful realtors have begun to adopt technology and spend their time wisely. Here are four tools that every real estate agent needs to generate leads and connect with clients.

A Professional Crafted Website

There is a difference between a website crafted by a professional and the one designed by an amateur. Anyone can access editor tools on the internet and use them to develop a website. However, only a professional web designer can craft a site to suit your content. While it may seem expensive, hiring a professional web designer can be an invaluable investment. Web designers will help you craft a design that captures leads, showcases the beauty of your apartments, and impresses prospects. Alternatively, you can use WordPress theme if you don’t want to hire a professional web designer. It will help you add your real estate texts and swap out the stock photos. Unless you buy WordPress, you can’t test your theme. In fact, you might discover that the WordPress theme lacks essential features such as drop-down menus and widgets while you are halfway through the building process. As such, you might be forced to settle for imperfection or buy a new WordPress theme. When you work with a web designer, you are assured of perfection. In fact, you can provide feedback until the entire project completes.

A Virtual Assistant

Realtors have a lot of work to do besides sealing deals and showcasing properties. You can delegate some of these tasks to virtual assistants. That will ensure continuity of your business even when you are held up elsewhere. As with any occupation, skills of virtual assistants tend to vary. Some of the tasks that you can delegate include posting articles on your website, data transferring, and searching for inspiration for your next blog post.

Reporting Solution

Every realtor needs a business dashboard to track KPIs and metrics that are relevant to business performance. Dashboards use data visualization technique to simplify complex data and keep users aware of the current performance. In today’s real estate environment, the tendency is towards real-time data. Realtors are using big data to tackle challenges facing the industry head-on. A well-designed dashboard will enable a real estate agent to simplify data analysis and distribution. It allows realtors to manage their projects safely and track their daily performance. Dashboards make construction processes manageable to allow realtors to focus on their routine operations.

A Digital Marketing Strategy

If you haven’t moved to the internet, it is time you develop a digital marketing strategy. Unlike traditional marketing, digital marketing strategy will allow you to connect with masses at a lower cost. In the past, marketing was all about finding a market and selling your products or services. Today’s digital era, the market is available at your fingertips. All you need is a strategy to get the attention of your prospects. Digital marketing strategies often fail when a realtor attempts to copy other online marketers. All they do is to generate as much leads as possible without considering their relevance to the target audience. You might end up getting irrelevant leads and start to wonder if online strategies are worth pursuing.

Some realtors post incessantly on LinkedIn and Twitter expecting relevant leads, but that isn’t how it should be done. You will surely reach people by doing this, but you might not be reaching the relevant target audience. All you need is to match your marketing efforts with the corresponding leads. Follow other real estate agents and businesses. Immerse yourself in the community. Build up an online network, as you would in real life. When that begins to build, post once every few days about real estate. You will soon build a solid following and will be viewed as an expert in your industry. That understanding will eventually pan out to real leads with real results. It might seem like a long process, but it is well worth the time when the leads begin to generate themselves.

The best thing you can do is begin using a digital marketing tool specifically designed for real estate agents. This specialization in tech will help you target your specific niche of clients in an even easier way.

 

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Take The Car Quiz

24 Mar

With the night casting its dark shadows over the cars, only the outlines are remaining. With the cars ranging from executive motors to the most expensive super cars on the planet, can you guess which car is which? Can you guess the car only by its silhouette? Take the quiz and see how well you do.

https://www.selectcarleasing.co.uk/news/night-riders-quiz.html

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Mobile Marketing Facts

17 Mar

Did you know people are spending more time looking at their mobile devices than desktop devices? Map and photo apps are the most popular mobile apps. 51% of business travelers get their information from mobile devices. Users browse 268% more products in apps than on the web. 4 out of 5 users consumers smartphones to shop. 69% of emails are opened on mobile devices. Can you see the trend here?

Is your business designed around mobile? If not, you should think about it! Here is a great article submitted by our friends at Website Builder. Check out these facts on mobile marketing!

https://websitebuilder.org/resources/104-facts-you-dont-know-about-mobile-marketing/

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Keep Your Mind Sharp

5 Mar

How do you keep your mind sharp? Here is one article that Open Colleges sent us about ways to keep your mind in balance.

  1. Don’t set conditions – understand who you are
  2. Be kind to yourself – try to keep moving forward
  3. Put yourself first – get yourself in order
  4. Look after yourself – nutrition, exercise and sleep
  5. Take time for yourself – it’s okay to time for you
  6. Be more mindful – take some time to focus inwards

http://www.pickthebrain.com/blog/6-ways-to-love-yourself-for-better-mental-health/

 

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Learn to Play Music Faster with Modern Educational Technology

3 Mar

Playing Guitar

Learn to Play Music Faster with Modern Educational Technology

Studies have consistently shown that technology helps improve learning. From mobile apps and online courses to software and even games, modern teaching and learning tools are clearly a great way to enhance the overall learning experience. They’re not only fun and convenient, but they also allow students to learn at their own pace.

Get the physical tools ready

When it comes to learning how to play a musical instrument, however, you can’t rely solely on your apps and other e-learning tools. You’ll also need the physical gear before you can get started. This includes the instrument you want to play and all the other related accessories required to make it work.

Let’s say you want to learn how to play the electric guitar. Aside from getting the instrument itself, you’ll also need things like strings, instrument cables, picks and a good guitar chair to sit on. If you pick the drums, on the other hand, then you’ll need a kit, several pairs of drumsticks and good soundproofing materials. Keep in mind that the best way to learn is to integrate theory and practice, and these physical tools will allow you to do just that.

Find a medium that works for you

According to Andrea Leyden of GoConqr, learning through apps is the future of education—which is probably true considering the rate at which educational apps are improving. However, the choice of what you should use to learn your chosen instrument should still ultimately depend on the type of learner you are and what medium you’re most comfortable with. If you need formal instruction, for example, then a structured online course would be your best bet. If you prefer a more fun set-up, on the other hand, then more game-type tools would suit you better.

Of course, having a clear goal in mind should also help you make this decision much more easily. For example, if you want to learn chords first, then you should get a tool that helps you do that. Want to learn songs more easily? Then get an app or software that allows you to make music play slower or faster.

Consistency is key

At the end of the day, however, whatever modern learning tools you choose to use, if they help keep you motivated to continue playing, then you’ve made the right decision. After all, skills like playing music rely heavily on consistent practice. Long story short, the more you play, the faster you get better at doing so.

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Language Translating Ear Buds

26 Feb

When I was kid, I remember a specific scene in The Last Starfighter that blew my mind. A simple device was clipped to the lapel of Alex’s space suit and suddenly it translated all the alien languages around him. The teenager that was asked to save the galaxy could now properly communicate with other international  starfighters. Now this same technology is here with translating ear buds from Pilot. You don’t have the save the galaxy but perhaps you can travel through it productively 🙂

The Pilot translating earpieces:

  1. Translate 15 different languages
  2. Stream music
  3. Answer calls

The reviews on this earpiece and app seem positive so it might be worth giving a try. If you’ve used them please let us know. Welcome to the future – the future is now.

http://www.waverlylabs.com/pilot-translation-kit/

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So You Want To Be A Goalkeeper?

25 Feb

For years, I’ve kept these rules of being a goalkeeper in a binder. They are written by Sam Snow, U.S. Youth Director of Coaching Education and a U.S. Soccer National Instructor. Below are his 5 rules of being a goalkeeper. If you think about, they could apply to almost anything!

  1. Go for everything
    1. You may not be able to stop every shot that comes your way, but if you make the attempt, you will find that you are stopping shots you never before thought possible. You will also have the personal satisfaction that at least you made the attempt and your teammates will be more forgiving even if you miss.
  2. After a save – get up quickly
    1. If you have gone to the ground to make a save get back on your feet as fast as possible. Look for a fast break distribution or to direct your teammates into position to receive a build-up distribution. This aspect is particularly important if you are injured. You cannot show weakness, you may tend to your injury after you have started the counterattack. This will particularly intimidate your opponents and raise the confidence in your teammates.
  3. Do not be half-hearted – 100% effort
    1. Every time you make a pay it must be will all of your ability. If you go half way you will miss saves and injure yourself.
  4. Communicate loudly
    1. You must constantly give instructions when on defense. When you team is on the attack, come to the top of your penalty area or beyond and talk to your teammates and after support to the defenders. Be mentally involved in the entire match, no matter where the ball is.
  5. No excuses! No whining! Just get on with the match.
    1. If a goal is scored against you, a corner kick is given up or the short is a near miss, do not yell at your teammates even if it’s their fault. Do not hang your head, kick the ground or post if it was your fault. During the match is no time to point fingers or make excuses. The play is over, its ancient history, get on with the remainder of the match. Focus on what lies ahead!

https://www.ussoccer.com/

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Be Inspired 

24 Feb

Disney helps kids and families to be their best with the Be Inspired Campaign. The effort focuses on simple ways kids can strengthen communities, conserve nature, think creatively, and live healthier. The site features simples things parents and kids can do together to be their best. Download free creative arts, sports, nature and reading projects. Discover resources, recipes, and activities you can do together.

Beinspired.com

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Free Photography for All

23 Feb

Do you need that perfect photo for your next blog post or email campaign? I recently stumbled upon Unsplash which is a free stock photography resource. Whether you are looking for a image that is business, computer, or nature related – look no further! Find beautiful, free photos at Unsplash.

https://unsplash.com/

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