Archive | April, 2018

Purchase, Sell, Check Balance of Gift Cards

29 Apr

Did you receive a gift card and wondered what the balance was? Do you want to buy a discounted gift card? I stumbled upon Gift Card Granny and you can save up to 35% or more on your everyday purchases at places like Starbucks, Target, Marshalls, Walmart, and more. If you are looking to save some money before you make a purchase check out this site.

https://www.giftcardgranny.com/

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Get Better Leads Through Data

23 Apr

The use of data in generating leads is essential when competing in the real estate market. Using as many resources as possible, including big data, is most helpful in generating in-house and online leads. The ability to accurately predict risk and become familiar with trends can be accomplished through the use of these analytics. Though there are many companies that offer this vital information as a service, the data can be collected independently if an agent is willing to take the time to conduct market research.

Customer needs and behavior is constantly fluctuating from one location to the next and identifying with this can significantly help to eliminate risk. The effect that big data is having on the real estate industry is changing the way that consumers find their perfect home. There are many websites that offer tools which provide property information to buyers and sellers. With information pertaining to property value, mortgages and neighborhood reviews it is highly informational for the consumer and real estate agent or broker.

 

Merging Innovation and Real Estate

Some experts would argue that technological innovation and accessibility to this data can affect the need for an agent. Is it possible that artificial intelligence and the World Wide Web could potentially take over the real estate market? Thus far it has only contributed and has continued to provide consumers with more accessibility. Though this information can be accessed quickly and easily through the use of the internet and web-based tools, technology cannot compete with a seller’s experience and personal advice.

The use of tools, such as a website scraper, can help sellers collect property information by extracting data from certain websites which is then stored in a local database file for the agent. This is a great example of the convenience in online tools considering how much time and effort it would take to collect the data if it were not immediately available to the public. Since time is money and technology saves time, these tools are indefinitely powerful resources.

 

Utilizing Data to Obtain Leads

The resources available to real estate agents are endless and by taking advantage of these analytics it’s easier to provide the right information to buyers, therefore, increasing potential leads. When the seller holds information on a neighborhood, school district or crime rate it is easier for them to direct their sales towards the appropriate consumer. It is also easy for them to conduct the research online if a buyer has already expressed their interests and needs.

Owning a home is part of the American Dream and the more information that can be provided to a potential buyer, the better. The powerful insight that comes from big data provides agents with immediate answers and responses that are relevant to every new client. Predictive analytics can also help sellers narrow down their marketing tactics. Narrowing down a sales approach creates value and quality; the seller can invest less money in distributing marketing materials to the wrong clientele and provide value to the appropriate consumers, saving time and money.

 

In any industry, the more information a professional has the more likely it is that they will provide a more accurate service than their competition. With the ability to answer questions quickly the buyer is more likely to want to use their service and will perceive the agent as valuable. Predictive analytics is also effective in helping the consumer find the right home being that it is relevant to their future as a resident. Overall, knowledge is power and data gives sellers the tools that they need to master their craft and , in turn, helping people to the best of their ability.

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Gasoline Cars Banned by 2040?

19 Apr

In a move that aims to improve the quality of air, the UK Government has announced that it plans to ban the sale of gasoline and diesel-engine cars by 2040 because of the amount of Nitrous Oxide given off by these types of vehicles. Do you think this movement could spread world wide? We have seen more electric cars on the roads these days. This piece explores what is happening in the UK, could it happen in the US too?

https://www.selectcarleasing.co.uk/news/road-to-2040.html

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Get Lost Searching Ancestry

14 Apr

A friend of mine recently discovered the entire history of his family by using Ancestry.com. If you want to look back and trace the roots of your family, this tool has come a long way over the years. You can discover you family lineage and see how deep your family tree goes.

http://search.ancestry.com/

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Are You A Perennial?

7 Apr

I read an article by Dr. Carstensen from Stanford University that was looking for a new term that aging people can embrace. Some people like the comfortable term “baby boomers”, but what happens when GenXers and millennials grow old?

After years of research, the term “perennial” became the frontrunner to refer to older people. The term was coined by Maureen Conner from the Stanford Center on Longevity. According to Carstensen, the symbolism is perfect because it makes it clear that older people are still here, blossoming again and again. It also suggests a new model of life in which people engage and take breaks, making new starts repeatedly.

Are we reaching a new tipping point and moving away from the fear of growing old and just embracing living long? What do you think of the term “perennial”?

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Tech Tools That Every Realtor Needs to Adopt

6 Apr

In the past, realtors would seal a deal by just making a call, showcasing a property, or placing an ad in the paper. However, many customers today don’t even want to walk into a home until they have seen images online. Others prefer communicating via email, making technology a necessity for the success of any realtor. Successful realtors have begun to adopt technology and spend their time wisely. Here are four tools that every real estate agent needs to generate leads and connect with clients.

A Professional Crafted Website

There is a difference between a website crafted by a professional and the one designed by an amateur. Anyone can access editor tools on the internet and use them to develop a website. However, only a professional web designer can craft a site to suit your content. While it may seem expensive, hiring a professional web designer can be an invaluable investment. Web designers will help you craft a design that captures leads, showcases the beauty of your apartments, and impresses prospects. Alternatively, you can use WordPress theme if you don’t want to hire a professional web designer. It will help you add your real estate texts and swap out the stock photos. Unless you buy WordPress, you can’t test your theme. In fact, you might discover that the WordPress theme lacks essential features such as drop-down menus and widgets while you are halfway through the building process. As such, you might be forced to settle for imperfection or buy a new WordPress theme. When you work with a web designer, you are assured of perfection. In fact, you can provide feedback until the entire project completes.

A Virtual Assistant

Realtors have a lot of work to do besides sealing deals and showcasing properties. You can delegate some of these tasks to virtual assistants. That will ensure continuity of your business even when you are held up elsewhere. As with any occupation, skills of virtual assistants tend to vary. Some of the tasks that you can delegate include posting articles on your website, data transferring, and searching for inspiration for your next blog post.

Reporting Solution

Every realtor needs a business dashboard to track KPIs and metrics that are relevant to business performance. Dashboards use data visualization technique to simplify complex data and keep users aware of the current performance. In today’s real estate environment, the tendency is towards real-time data. Realtors are using big data to tackle challenges facing the industry head-on. A well-designed dashboard will enable a real estate agent to simplify data analysis and distribution. It allows realtors to manage their projects safely and track their daily performance. Dashboards make construction processes manageable to allow realtors to focus on their routine operations.

A Digital Marketing Strategy

If you haven’t moved to the internet, it is time you develop a digital marketing strategy. Unlike traditional marketing, digital marketing strategy will allow you to connect with masses at a lower cost. In the past, marketing was all about finding a market and selling your products or services. Today’s digital era, the market is available at your fingertips. All you need is a strategy to get the attention of your prospects. Digital marketing strategies often fail when a realtor attempts to copy other online marketers. All they do is to generate as much leads as possible without considering their relevance to the target audience. You might end up getting irrelevant leads and start to wonder if online strategies are worth pursuing.

Some realtors post incessantly on LinkedIn and Twitter expecting relevant leads, but that isn’t how it should be done. You will surely reach people by doing this, but you might not be reaching the relevant target audience. All you need is to match your marketing efforts with the corresponding leads. Follow other real estate agents and businesses. Immerse yourself in the community. Build up an online network, as you would in real life. When that begins to build, post once every few days about real estate. You will soon build a solid following and will be viewed as an expert in your industry. That understanding will eventually pan out to real leads with real results. It might seem like a long process, but it is well worth the time when the leads begin to generate themselves.

The best thing you can do is begin using a digital marketing tool specifically designed for real estate agents. This specialization in tech will help you target your specific niche of clients in an even easier way.

 

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