5 Ways Technology Can Improve Your Real Estate Business

Real estate market is growing fast, but at the same time, it is very competitive and challenging. Technological innovations for both agents and clients make the selling and buying of property more accessible and easy. Below is a list of top ways that technology can boost your real estate business.


Mobile Optimization

Majority of people nowadays use tablets and mobile devices to search for homes. As an agent, you need to have a real estate app and update the information about your business on a regular basis. You can use designs that will most likely capture the interest of clients by providing necessary information about listings. You should include your contacts so that customers may contact you for comprehensive details. Mobile apps enable agents to communicate with clients during the process of searching for homes through text messages, personalized listings and push notification. Nowadays, people embrace new technology fast, and if they can’t access your services on their mobile devices, you risk losing them to your competitor. You should make sure that you are well-informed about the latest real estate apps to be ahead in the market.


Emails and Newsletters

Coming up with a strategy where you send monthly newsletters and emails to people is a way of updating new and potential homebuyers on current listings. It is a branding effort that shows that you are an expert in the real estate market. Many clients get referred to agents by happy customers. By sending informative emails and newsletters, your clients will give your details to their friends and family. It is an efficient way to ensure recent updates reach your clients. Email drip marketing is a way of reminding clients of your unique expertise and differentiates you from your competitors. Readers are attracted to messages that are well-organized and informative. You ought to develop a design that is mobile-friendly because about half of your customers will read the emails and newsletters on mobile devices.



Real estate agents need to include bright and appealing photos on their websites to attract property buyers. Human beings are visual creatures and love images that are pleasing to the eyes. Good photography attracts buyers to inspect and buy your property. Avoid misleading photos such as making rooms look bigger than they are; it can leave a negative impression that a client can’t forget. You should always include the floor so that potential buyers can visualize the layout. Also, aerial shoots is a way to make the property stand out and seem more real. Everything inside the compound should be included in the photo.


Social Media

Social media sites such as Twitter, Instagram, Facebook, Pinterest, and Snapchat are necessary for any real estate professional. You need to utilize these sites maximally and create an organized plan to avoid getting sidetracked. Additionally, you should be selective on the channels you invest in and the type of audience you want to target. For example, Twitter is efficient in sharing articles, and Pinterest is best for visual inspiration. Over promotion can be detrimental to your business. At least 80% of the photos should directly relate to the interests of buyers, and 20% connected to the listings and information about your business.



Plugins are great technology resources for real estate agents. They help in accessing information and enhancement of your website, mainly if you use CMS systems or WordPress. Real estate agents need to work on listings correctly. Plugins offer them an opportunity to stay on top the market. Consumers are online most of the time, and it’s a great way to network with them and inform them about recent listings in the marketplace.

Technology has made the management of real estate businesses more efficient. Staying up-to-date with new technology is a way of showing potential homebuyers that you are serious about your real estate business. If you want to attract more customers than your competitors, you should utilize social media sites and other online platforms to market your company.

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