Amazon’s WindowShop
If you own an iPod or iPhone then you’ll be familiar with the feature called cover flow, even though you may not even know it. Cover flow is classified as the 3-D feature of “flipping” through album covers with the flick of your finger to easily navigate to your selection. All you have to do is touch the item to select and to listen to it. Now Amazon presents new DVD and MP3 releases using the same technology with Windowshop.
Buy that new movie or new album by “flipping” through each release as samples load in real time. I was amazed at how fast the media loaded and how easy it was to move through the titles. Amazon has infused their gigantic inventory of products with the popular feature cover flow from Apple to introduce something completely different for your shopping experience.
What do you think of Windowshop? Do you think other websites will start using this feature to showcase and sell their products?
