CNN has got into the “i” game by introducing the “iReport”. This feature is part of their website where people take part in the news with CNN. You become an official reporter for CNN and your stories are screened before they post. Essentially the section of the site is being an official blogger for CNN. Only posts marked ‘CNN iReport’ have been vetted by CNN.
Are you an iReporter? Have you thought about doing this for your business?