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5 Ways Technology Can Improve Your Real Estate Business

7 Dec

Real estate market is growing fast, but at the same time, it is very competitive and challenging. Technological innovations for both agents and clients make the selling and buying of property more accessible and easy. Below is a list of top ways that technology can boost your real estate business.


Mobile Optimization

Majority of people nowadays use tablets and mobile devices to search for homes. As an agent, you need to have a real estate app and update the information about your business on a regular basis. You can use designs that will most likely capture the interest of clients by providing necessary information about listings. You should include your contacts so that customers may contact you for comprehensive details. Mobile apps enable agents to communicate with clients during the process of searching for homes through text messages, personalized listings and push notification. Nowadays, people embrace new technology fast, and if they can’t access your services on their mobile devices, you risk losing them to your competitor. You should make sure that you are well-informed about the latest real estate apps to be ahead in the market.


Emails and Newsletters

Coming up with a strategy where you send monthly newsletters and emails to people is a way of updating new and potential homebuyers on current listings. It is a branding effort that shows that you are an expert in the real estate market. Many clients get referred to agents by happy customers. By sending informative emails and newsletters, your clients will give your details to their friends and family. It is an efficient way to ensure recent updates reach your clients. Email drip marketing is a way of reminding clients of your unique expertise and differentiates you from your competitors. Readers are attracted to messages that are well-organized and informative. You ought to develop a design that is mobile-friendly because about half of your customers will read the emails and newsletters on mobile devices.



Real estate agents need to include bright and appealing photos on their websites to attract property buyers. Human beings are visual creatures and love images that are pleasing to the eyes. Good photography attracts buyers to inspect and buy your property. Avoid misleading photos such as making rooms look bigger than they are; it can leave a negative impression that a client can’t forget. You should always include the floor so that potential buyers can visualize the layout. Also, aerial shoots is a way to make the property stand out and seem more real. Everything inside the compound should be included in the photo.


Social Media

Social media sites such as Twitter, Instagram, Facebook, Pinterest, and Snapchat are necessary for any real estate professional. You need to utilize these sites maximally and create an organized plan to avoid getting sidetracked. Additionally, you should be selective on the channels you invest in and the type of audience you want to target. For example, Twitter is efficient in sharing articles, and Pinterest is best for visual inspiration. Over promotion can be detrimental to your business. At least 80% of the photos should directly relate to the interests of buyers, and 20% connected to the listings and information about your business.



Plugins are great technology resources for real estate agents. They help in accessing information and enhancement of your website, mainly if you use CMS systems or WordPress. Real estate agents need to work on listings correctly. Plugins offer them an opportunity to stay on top the market. Consumers are online most of the time, and it’s a great way to network with them and inform them about recent listings in the marketplace.

Technology has made the management of real estate businesses more efficient. Staying up-to-date with new technology is a way of showing potential homebuyers that you are serious about your real estate business. If you want to attract more customers than your competitors, you should utilize social media sites and other online platforms to market your company.

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5 Simple Techniques That Will Give Your Customers Peace of Mind

17 Nov

If your customers aren’t comfortable doing business with you, then they will probably not buy from you again, regardless of how good your product is or how convenient their shopping experience was. The same goes for investors. If your organization operates in a somewhat shady manner or your security systems and servers have been hacked and your site or app hijacked in the past, potential investors and partners will think twice about signing a deal with you. So how do you make them comfortable, enough to gain their trust and continued support? Here’s 5 ways:


Be Transparent

Transparency isn’t something you can overlook nowadays as a nonprofit organization owner. Customers expect full disclosure when it comes to the brands they buy from. By granting access to relevant information, such as the materials used for your product, policies when it comes to returning or exchanging items, and security systems that you use. Customers have peace of mind when they’re navigating through a website that has a verification seal from a third-party security company. Highly trusted security brands include Norton, IBM Security, and Dell SecureWorks. Have the verification seal prominently positioned on your organization’s website or mobile application in a visible area. Placing these seals next to your call-to-action donation button can clearly give the message to the customer that the organization is secured when accepting donations.


Enable Order Tracking

Customers like the option of being able to track their orders in route. Nowadays, customers want to get their orders as fast as possible. Nobody wants to wait for more than two days to get replacement parts for their smartphone or their hair products. With an order tracking tool on your website or mobile app, customers can see where their orders are currently at. And while the location isn’t always accurate, it helps let customers know when or if there are any delays or early deliveries. Most major shipping companies like USPS and DHL can also offer shipping numbers for order tracking through their own network.


Show Them Behind the Scenes

Give your customers a behind-the-scenes tour of how your company manufactures the products that you sell, what technologies you use in the back-end, and the policies you use to ensure data security and product quality. Traditional brick-and-mortar organizations and mom and pop shops can especially take advantage of this tip since they have the physical infrastructure in place. eCommerce portals, on the other hand, can still show clients what goes on behind the curtains by showing them the data centers you use and the remote offices that you rent out.


Encrypt Your Data

In a nutshell, data encryption converts information into another format so that only authorized users who have the key or code to decrypt the data can see it. This is often used for user accounts that contain email and password information. Presently, encryption is one of the most widely used data security techniques utilized by websites and software applications. Encryption solutions are primarily used to secure digital information and maintain user confidentiality. It is stored on databases and transmitted using the web. This can be ideal for a nonprofit organizations, because online donations are commonly done through the organization’s website and this will allow customers to be more likely to give their credit card information without second guessing the protection of information.


Keep Your OS Up to Date

Manufacturers of security systems release upgrades of their products regularly. Make sure the operating systems that are installed on your office computers are up to date. Sign up for automatic notifications concerning new security patches. Hackers and malware programs are constantly changing, and so should the security systems that protect your computers from malicious software. Aside from an updated operating system, software that blocks spam content and detects malicious programs should also be installed in every office computer being used. Last but not least, educate your employees on how to properly handle user information.


Final Thoughts

Giving your customers peace of mind that their personal information is secure encourages them to do more business with you. Use the five tips above to reinforce your organization with robust security safeguards that can deter any potential intruders and prevent any cataclysmic breaches in the future.

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Where Are Tech Jobs Booming In the Next 5 Years?

12 Aug

The tech industry is growing fast, with an estimated 182,000 jobs added to the industry in 2016 alone. This brings the total number of jobs to around 7.3 million and accounting for an estimated eight percent of the U.S. economy. The Bureau of Labor Statistics is also predicting that tech jobs will account for 2.4 percent of all jobs added annually to the economy.

With the tech sector growing so rapidly, and with many cities already considered tech hubs, will there be a change in where these jobs will be booming in the next five years? The answers may not surprise you if you’re a part of the industry, but to those seeking new employment opportunities, here are the five states in which tech jobs are slated to grow in the next five years.



Austin, Dallas, and Houston are the primary tech hubs in Texas, a state renown for both its can-do attitude and its love for start up companies. For those interested in working in emerging technologies, such as cloud computing and machine learning, Austin is a great place to settle. Houston is currently on the hunt for more software developers and engineers as well, while Dallas is currently a hub for established technologies and engineering companies.



Colorado has a booming tech community and is well known for housing some of the most interesting companies working in big data and app development. Most of these companies can be found in Colorado Springs, Denver, and Boulder along with other major cities across the state. However, the real advantage is found in the state’s entrepreneurial ecosystem: start-ups will find that Colorado is very welcoming to start ups, including a concentration of VC firms in Boulder and an influx of business-minded tech entrepreneurs that find the state very welcoming to bringing in new jobs.



Utah is currently considered a prime state for tech employers and employees; some of the best places to live in Utah, including Provo, are also tech hubs that support web developers, software engineers, and coders. The state is also home to, a genealogical website that is undergoing massive growth and is actively hiring for tech positions. Although not considered a startup haven, Utah is building a reputation for itself as a state that supports new and emerging technologies.



Although Michigan is probably best known to Americans as the home of auto industry, the state is also currently leading in tech specialty job growth. Detroit, in particular, is seeing a boom in emerging technologies, such as driverless cars, while Ann Arbor is growing in engineering research, data processing, testing labs, and computer systems design. The biggest pull for tech professionals to move to Michigan is thought to be the pay; in Michigan, the average tech wage stood at $84.800; while this is lower than the $105,400 national average, the cost-of-living in Michigan is significantly lower than in places such as Seattle, Silicon Valley, and Atlanta.


North Carolina

It should come as no surprise to anyone in the tech industry that North Carolina has made the list. The state is home to the Research Triangle, which is made up of the University of North Carolina State University, Duke University and UNC – Chapel Hill, which has long been a hub of developing technology for the country. Now, Research Triangle Park, a campus that currently hosts over 240 startups, is a major destination for tech professionals. With companies ranging from web developers to green technologies to information technology, this massive 7,000-acre compound is eager to take on as many tech employees as possible.


Technology drives almost everything in America; from banking and engineering to social media and online workflows, it is the single biggest driver of the success of the American economy. Although there are several great tech hubs that have not been listed, these five states are where the tech boom is headed next. Now all that’s left to do is to fill out a resume and start applying for tech jobs in these areas.


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DIY Tech Improvements That Will Increase Home Value

29 Jul

The housing market is booming in many areas around the world. With that growth, there are a lot of people who are starting to make investments in various areas in their home. There is a lot of new technology that can help you in this process. If you are looking to increase the value of your home, one of the best ways to do that is by upgrading the technology in your home. It is really amazing to see what kind of home technology is now available for owners to use. This is something that buyers are starting to look for in their current market. Over time, you should look at what to improve in your home to add value in this area. Here are some of the most important improvements that you can do to add value to your home.


One of the best ways to upgrade any home is to look at the communication technology within it. With all of the new options today, you can easily install new ways to communicate with family members. With the invention of smart devices such as Amazon’s Alexa and Google Home, it it possible to control your lights, turn off your appliances, and order groceries all with your voice. These devices, depending on the quality and features you are looking for, range from about $50 to $100 on the more economic end, with higher quality voice interactive devices costing anywhere from $130 to $180.

Smart home communication has also drastically improved the effectiveness of home security. With such tech advancements, the police station or firemen can automatically be contacted as soon as a home is broken into or smoke sets off the fire alarm. Over time, these and many more innovations will help to increase the value of your home and improve the overall living experience.

Smart HVAC

When owning a house, there are a lot of expenses that must be paid every month. One of the biggest expenses in owning a home is understanding how much electricity and gas your home uses. A lot of the new HVAC systems are designed to use less than before. You can have a setting installed where you will use as little as possible based on the temperature outside for the day. With all of the changes that are going on in this area, many new buyers are looking for ways to make a smaller impact on the environment.

Not only will the environment benefit, but your HVAC system will last longer as well. There are a lot of people who are excited about the changes that are taking place in this area, and the demand for smart HVAC options in homes is higher than ever before. For now, smart HVAC systems range from about $2,000 – $3,000, but in the coming years, many people in the real estate industry expect that this will be a growth area for years to come.

Smart Appliances

Another trend in the industry is having smart appliances in your home. Not only will these appliances use less electricity, but they can also alert you when things are wrong. For example, some of the newest technology in refrigerators will let you know when food is starting to go bad. This will allow you to use it before you have to throw it out. This saves you time, and it also makes a positive impact on the overall environment.

With all of the new technology that is in the market today from $1,800 smart ovens to $4,000 smart refrigerators, you will be able to improve the value of your home quickly and easily with these upgrades. If you are thinking about going the for sale by owner route, this will make the selling process easier and your initial expenses will result in an even greater return. Many buyers in the market want their homes to be upgraded to reduce costs and use less energy than ever before.

Final Thoughts

For many people, a home is their largest and most important investment. It only makes sense to invest to upgrade your home in a variety of ways. With all of the changes that are starting to take place with innovation in the industry, there are a lot of people who are excited and ready to upgrade their home. Most of these upgrades will improve the value of the home because they save money over time. The upgrades will also make living in the home more desirable over a period of time.

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Benefits of Adding Technology to Your Home

29 Apr

Technology is a wonderful thing, but not everyone is necessarily tech-savvy. Millennials are more tech-savvy than their parent generation, but it’s time for all homeowners to consider the many benefits of becoming a bit more tech-friendly at home. When you add smart technology to your home, you benefit your home, your finances, and your life in various ways. Technology might seem like a silly upgrade to some, but it’s an investment for many homeowners. Technology is beneficial in any home, and there are numerous examples as to why.


No matter which type of technology you add to your home, you are going to find it’s more convenient than not. If you choose to add tech-savvy appliances, for example, you’re going to find the convenience of being able to control your appliances from anywhere in the world is wonderful. You are at work and want to preheat the oven so you can pop dinner in as soon as you get home. It’s the only way you’ll have dinner ready to serve before everyone has to leave for a ball game or practice, and now you can preheat your oven with the click of a button from your smart phone from work, from the car, or from anywhere else so it’s possible. The convenience of smart technology makes the world a much more enjoyable place.


Your safety matters more than anything, and your smart technology can help with that. A smart doorbell allows you to capture the person ringing it on camera. If that person is casing your home, you now have his or her face on your camera if you find yourself robbed in the hours or days following that suspect doorbell ring. Your alarm can be set from an app on your phone if you are ever worried you forgot to set it before leaving on vacation. Home automation makes it much easier to function when you’re home as well as when you’re not.

If you purchase smart outlets, you can avoid turning the car around because you’re worried your flat iron is still plugged in or that you left the iron on. These outlets allow you to turn off the power to any outlet from your phone, so your iron, flat iron, or other hot device turns right off. Your home has never been safer.


Few things beat the cost-effectiveness of smart tech in the home. The best example of smart tech is a smart thermostat. It gets to know your living habits, so it knows when you’re home and when you’re not. It knows when you prefer your home cooler than usual or warmer than usual, and it knows your habits. You can also adjust the thermostat from your phone from anywhere in the world. Say you’re leaving on vacation and forgot to turn the air up. You don’t need to cool your home to 72-degrees when no one is there for a week. You can turn it off, and then turn the air back on before you get home so you arrive to a nice, cool, comfortable house.

It also allows you to turn on the heat and air at the same time, which is beneficial for those who live in places with odd weather. A Florida family, for example, might appreciate being able to set the heat for 73 overnight and when it’s cold while also setting the air conditioning for 76 if the temperature rises significantly throughout the day.

Smart tech is more than just smart. It’s good for you and your family. It saves you money, it provides you with more convenience, and it makes your life easier. You might not realize just how valuable it is until you have it, but it won’t take long for you to realize you never want to live without smart technology at home again.

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