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Great Marketing Strategies For The Real Estate Industry

20 May

If you want to succeed in business, you have to have a desire that is backed up with an effective plan. The real estate industry is growing at a fast rate. For you to succeed in the real estate industry, you need to have a concrete marketing strategy that will give you an edge over your competitors. This article focuses on some key marketing strategies that will help you improve your real estate business:


  1. Being active on all social networks.

In today’s world, everyone has an account on at least one social media platform. Social media is not a medium of interaction nowadays; it has become more than that. Because most people are active on social media, it is possible and easier to reach many people at once. It has become easier and faster for clients and customers to communicate on a personal level. Therefore, the better you can manage your business’s online presence, the better reputation you will get. A good reputation in business assures you more sales.


  1. Develop a website.

It is one of the most effective real estate marketing strategies that most successful agents use. When clients are looking for houses, they use the internet to look for a variety of options. As a real estate agent, you want your properties to appear the moment a client searches on the internet. However, you cannot be found if you do not have a website. It is vital to invest in web design, and go for an eye-catching and attractive design that will attract more people. Before potential clients contact you, they go to your website. Therefore, make sure you make a superb first impression.


  1. Build a solid personal brand.

In most cases, property investors like dealing with real estate agents they know and trust. As a result, a good real estate marketing strategy is to build your brand and avoid marketing other brands. The personal brand you create is what investors remember you by. A good brand needs credibility and integrity. Building a personal brand can be as simple as giving your clients branded mugs, pens, and shirts. You are offering your clients things they use on a daily basis. Once you do a good job, your clients give referrals to their friends, family members, and business partners. In the long run, you will no longer need to chase property investors; they are the ones who will find you.


  1. Keep in touch with your clients.

As a real estate agent, you have to stay in touch will all your clients. The reason is that some of the property investors have made real estate their full-time job, and they are always buying and selling houses. To ensure that they always look for you in case they get a deal, you have to be in communication with them regularly. On the other hand, some of your clients do not buy or sell houses frequently, but you need to make sure that when they do, they will call you. For you to succeed in the real estate industry, you need to ensure that marketing does not end when you close a deal with a client. Contact your clients and thank them for the business. The essence of regular communication is to remind your clients that you still exist and you can be of help they need to buy or sell a house.


Succeeding in real estate is not an easy thing, but with proper planning it is achievable. The competition in the real estate industry is high, and to gain an edge you have to come up with creative ideas to sell investment properties. The real estate marketing strategies discussed in this article should help you improve your marketing skills and gain an edge over all your competitors. All the best.


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Get Better Leads Through Data

23 Apr

The use of data in generating leads is essential when competing in the real estate market. Using as many resources as possible, including big data, is most helpful in generating in-house and online leads. The ability to accurately predict risk and become familiar with trends can be accomplished through the use of these analytics. Though there are many companies that offer this vital information as a service, the data can be collected independently if an agent is willing to take the time to conduct market research.

Customer needs and behavior is constantly fluctuating from one location to the next and identifying with this can significantly help to eliminate risk. The effect that big data is having on the real estate industry is changing the way that consumers find their perfect home. There are many websites that offer tools which provide property information to buyers and sellers. With information pertaining to property value, mortgages and neighborhood reviews it is highly informational for the consumer and real estate agent or broker.


Merging Innovation and Real Estate

Some experts would argue that technological innovation and accessibility to this data can affect the need for an agent. Is it possible that artificial intelligence and the World Wide Web could potentially take over the real estate market? Thus far it has only contributed and has continued to provide consumers with more accessibility. Though this information can be accessed quickly and easily through the use of the internet and web-based tools, technology cannot compete with a seller’s experience and personal advice.

The use of tools, such as a website scraper, can help sellers collect property information by extracting data from certain websites which is then stored in a local database file for the agent. This is a great example of the convenience in online tools considering how much time and effort it would take to collect the data if it were not immediately available to the public. Since time is money and technology saves time, these tools are indefinitely powerful resources.


Utilizing Data to Obtain Leads

The resources available to real estate agents are endless and by taking advantage of these analytics it’s easier to provide the right information to buyers, therefore, increasing potential leads. When the seller holds information on a neighborhood, school district or crime rate it is easier for them to direct their sales towards the appropriate consumer. It is also easy for them to conduct the research online if a buyer has already expressed their interests and needs.

Owning a home is part of the American Dream and the more information that can be provided to a potential buyer, the better. The powerful insight that comes from big data provides agents with immediate answers and responses that are relevant to every new client. Predictive analytics can also help sellers narrow down their marketing tactics. Narrowing down a sales approach creates value and quality; the seller can invest less money in distributing marketing materials to the wrong clientele and provide value to the appropriate consumers, saving time and money.


In any industry, the more information a professional has the more likely it is that they will provide a more accurate service than their competition. With the ability to answer questions quickly the buyer is more likely to want to use their service and will perceive the agent as valuable. Predictive analytics is also effective in helping the consumer find the right home being that it is relevant to their future as a resident. Overall, knowledge is power and data gives sellers the tools that they need to master their craft and , in turn, helping people to the best of their ability.

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Tech Tools That Every Realtor Needs to Adopt

6 Apr

In the past, realtors would seal a deal by just making a call, showcasing a property, or placing an ad in the paper. However, many customers today don’t even want to walk into a home until they have seen images online. Others prefer communicating via email, making technology a necessity for the success of any realtor. Successful realtors have begun to adopt technology and spend their time wisely. Here are four tools that every real estate agent needs to generate leads and connect with clients.

A Professional Crafted Website

There is a difference between a website crafted by a professional and the one designed by an amateur. Anyone can access editor tools on the internet and use them to develop a website. However, only a professional web designer can craft a site to suit your content. While it may seem expensive, hiring a professional web designer can be an invaluable investment. Web designers will help you craft a design that captures leads, showcases the beauty of your apartments, and impresses prospects. Alternatively, you can use WordPress theme if you don’t want to hire a professional web designer. It will help you add your real estate texts and swap out the stock photos. Unless you buy WordPress, you can’t test your theme. In fact, you might discover that the WordPress theme lacks essential features such as drop-down menus and widgets while you are halfway through the building process. As such, you might be forced to settle for imperfection or buy a new WordPress theme. When you work with a web designer, you are assured of perfection. In fact, you can provide feedback until the entire project completes.

A Virtual Assistant

Realtors have a lot of work to do besides sealing deals and showcasing properties. You can delegate some of these tasks to virtual assistants. That will ensure continuity of your business even when you are held up elsewhere. As with any occupation, skills of virtual assistants tend to vary. Some of the tasks that you can delegate include posting articles on your website, data transferring, and searching for inspiration for your next blog post.

Reporting Solution

Every realtor needs a business dashboard to track KPIs and metrics that are relevant to business performance. Dashboards use data visualization technique to simplify complex data and keep users aware of the current performance. In today’s real estate environment, the tendency is towards real-time data. Realtors are using big data to tackle challenges facing the industry head-on. A well-designed dashboard will enable a real estate agent to simplify data analysis and distribution. It allows realtors to manage their projects safely and track their daily performance. Dashboards make construction processes manageable to allow realtors to focus on their routine operations.

A Digital Marketing Strategy

If you haven’t moved to the internet, it is time you develop a digital marketing strategy. Unlike traditional marketing, digital marketing strategy will allow you to connect with masses at a lower cost. In the past, marketing was all about finding a market and selling your products or services. Today’s digital era, the market is available at your fingertips. All you need is a strategy to get the attention of your prospects. Digital marketing strategies often fail when a realtor attempts to copy other online marketers. All they do is to generate as much leads as possible without considering their relevance to the target audience. You might end up getting irrelevant leads and start to wonder if online strategies are worth pursuing.

Some realtors post incessantly on LinkedIn and Twitter expecting relevant leads, but that isn’t how it should be done. You will surely reach people by doing this, but you might not be reaching the relevant target audience. All you need is to match your marketing efforts with the corresponding leads. Follow other real estate agents and businesses. Immerse yourself in the community. Build up an online network, as you would in real life. When that begins to build, post once every few days about real estate. You will soon build a solid following and will be viewed as an expert in your industry. That understanding will eventually pan out to real leads with real results. It might seem like a long process, but it is well worth the time when the leads begin to generate themselves.

The best thing you can do is begin using a digital marketing tool specifically designed for real estate agents. This specialization in tech will help you target your specific niche of clients in an even easier way.


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5 Ways Technology Can Improve Your Real Estate Business

7 Dec

Real estate market is growing fast, but at the same time, it is very competitive and challenging. Technological innovations for both agents and clients make the selling and buying of property more accessible and easy. Below is a list of top ways that technology can boost your real estate business.


Mobile Optimization

Majority of people nowadays use tablets and mobile devices to search for homes. As an agent, you need to have a real estate app and update the information about your business on a regular basis. You can use designs that will most likely capture the interest of clients by providing necessary information about listings. You should include your contacts so that customers may contact you for comprehensive details. Mobile apps enable agents to communicate with clients during the process of searching for homes through text messages, personalized listings and push notification. Nowadays, people embrace new technology fast, and if they can’t access your services on their mobile devices, you risk losing them to your competitor. You should make sure that you are well-informed about the latest real estate apps to be ahead in the market.


Emails and Newsletters

Coming up with a strategy where you send monthly newsletters and emails to people is a way of updating new and potential homebuyers on current listings. It is a branding effort that shows that you are an expert in the real estate market. Many clients get referred to agents by happy customers. By sending informative emails and newsletters, your clients will give your details to their friends and family. It is an efficient way to ensure recent updates reach your clients. Email drip marketing is a way of reminding clients of your unique expertise and differentiates you from your competitors. Readers are attracted to messages that are well-organized and informative. You ought to develop a design that is mobile-friendly because about half of your customers will read the emails and newsletters on mobile devices.



Real estate agents need to include bright and appealing photos on their websites to attract property buyers. Human beings are visual creatures and love images that are pleasing to the eyes. Good photography attracts buyers to inspect and buy your property. Avoid misleading photos such as making rooms look bigger than they are; it can leave a negative impression that a client can’t forget. You should always include the floor so that potential buyers can visualize the layout. Also, aerial shoots is a way to make the property stand out and seem more real. Everything inside the compound should be included in the photo.


Social Media

Social media sites such as Twitter, Instagram, Facebook, Pinterest, and Snapchat are necessary for any real estate professional. You need to utilize these sites maximally and create an organized plan to avoid getting sidetracked. Additionally, you should be selective on the channels you invest in and the type of audience you want to target. For example, Twitter is efficient in sharing articles, and Pinterest is best for visual inspiration. Over promotion can be detrimental to your business. At least 80% of the photos should directly relate to the interests of buyers, and 20% connected to the listings and information about your business.



Plugins are great technology resources for real estate agents. They help in accessing information and enhancement of your website, mainly if you use CMS systems or WordPress. Real estate agents need to work on listings correctly. Plugins offer them an opportunity to stay on top the market. Consumers are online most of the time, and it’s a great way to network with them and inform them about recent listings in the marketplace.

Technology has made the management of real estate businesses more efficient. Staying up-to-date with new technology is a way of showing potential homebuyers that you are serious about your real estate business. If you want to attract more customers than your competitors, you should utilize social media sites and other online platforms to market your company.

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5 Simple Techniques That Will Give Your Customers Peace of Mind

17 Nov

If your customers aren’t comfortable doing business with you, then they will probably not buy from you again, regardless of how good your product is or how convenient their shopping experience was. The same goes for investors. If your organization operates in a somewhat shady manner or your security systems and servers have been hacked and your site or app hijacked in the past, potential investors and partners will think twice about signing a deal with you. So how do you make them comfortable, enough to gain their trust and continued support? Here’s 5 ways:


Be Transparent

Transparency isn’t something you can overlook nowadays as a nonprofit organization owner. Customers expect full disclosure when it comes to the brands they buy from. By granting access to relevant information, such as the materials used for your product, policies when it comes to returning or exchanging items, and security systems that you use. Customers have peace of mind when they’re navigating through a website that has a verification seal from a third-party security company. Highly trusted security brands include Norton, IBM Security, and Dell SecureWorks. Have the verification seal prominently positioned on your organization’s website or mobile application in a visible area. Placing these seals next to your call-to-action donation button can clearly give the message to the customer that the organization is secured when accepting donations.


Enable Order Tracking

Customers like the option of being able to track their orders in route. Nowadays, customers want to get their orders as fast as possible. Nobody wants to wait for more than two days to get replacement parts for their smartphone or their hair products. With an order tracking tool on your website or mobile app, customers can see where their orders are currently at. And while the location isn’t always accurate, it helps let customers know when or if there are any delays or early deliveries. Most major shipping companies like USPS and DHL can also offer shipping numbers for order tracking through their own network.


Show Them Behind the Scenes

Give your customers a behind-the-scenes tour of how your company manufactures the products that you sell, what technologies you use in the back-end, and the policies you use to ensure data security and product quality. Traditional brick-and-mortar organizations and mom and pop shops can especially take advantage of this tip since they have the physical infrastructure in place. eCommerce portals, on the other hand, can still show clients what goes on behind the curtains by showing them the data centers you use and the remote offices that you rent out.


Encrypt Your Data

In a nutshell, data encryption converts information into another format so that only authorized users who have the key or code to decrypt the data can see it. This is often used for user accounts that contain email and password information. Presently, encryption is one of the most widely used data security techniques utilized by websites and software applications. Encryption solutions are primarily used to secure digital information and maintain user confidentiality. It is stored on databases and transmitted using the web. This can be ideal for a nonprofit organizations, because online donations are commonly done through the organization’s website and this will allow customers to be more likely to give their credit card information without second guessing the protection of information.


Keep Your OS Up to Date

Manufacturers of security systems release upgrades of their products regularly. Make sure the operating systems that are installed on your office computers are up to date. Sign up for automatic notifications concerning new security patches. Hackers and malware programs are constantly changing, and so should the security systems that protect your computers from malicious software. Aside from an updated operating system, software that blocks spam content and detects malicious programs should also be installed in every office computer being used. Last but not least, educate your employees on how to properly handle user information.


Final Thoughts

Giving your customers peace of mind that their personal information is secure encourages them to do more business with you. Use the five tips above to reinforce your organization with robust security safeguards that can deter any potential intruders and prevent any cataclysmic breaches in the future.

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Where Are Tech Jobs Booming In the Next 5 Years?

12 Aug

The tech industry is growing fast, with an estimated 182,000 jobs added to the industry in 2016 alone. This brings the total number of jobs to around 7.3 million and accounting for an estimated eight percent of the U.S. economy. The Bureau of Labor Statistics is also predicting that tech jobs will account for 2.4 percent of all jobs added annually to the economy.

With the tech sector growing so rapidly, and with many cities already considered tech hubs, will there be a change in where these jobs will be booming in the next five years? The answers may not surprise you if you’re a part of the industry, but to those seeking new employment opportunities, here are the five states in which tech jobs are slated to grow in the next five years.



Austin, Dallas, and Houston are the primary tech hubs in Texas, a state renown for both its can-do attitude and its love for start up companies. For those interested in working in emerging technologies, such as cloud computing and machine learning, Austin is a great place to settle. Houston is currently on the hunt for more software developers and engineers as well, while Dallas is currently a hub for established technologies and engineering companies.



Colorado has a booming tech community and is well known for housing some of the most interesting companies working in big data and app development. Most of these companies can be found in Colorado Springs, Denver, and Boulder along with other major cities across the state. However, the real advantage is found in the state’s entrepreneurial ecosystem: start-ups will find that Colorado is very welcoming to start ups, including a concentration of VC firms in Boulder and an influx of business-minded tech entrepreneurs that find the state very welcoming to bringing in new jobs.



Utah is currently considered a prime state for tech employers and employees; some of the best places to live in Utah, including Provo, are also tech hubs that support web developers, software engineers, and coders. The state is also home to, a genealogical website that is undergoing massive growth and is actively hiring for tech positions. Although not considered a startup haven, Utah is building a reputation for itself as a state that supports new and emerging technologies.



Although Michigan is probably best known to Americans as the home of auto industry, the state is also currently leading in tech specialty job growth. Detroit, in particular, is seeing a boom in emerging technologies, such as driverless cars, while Ann Arbor is growing in engineering research, data processing, testing labs, and computer systems design. The biggest pull for tech professionals to move to Michigan is thought to be the pay; in Michigan, the average tech wage stood at $84.800; while this is lower than the $105,400 national average, the cost-of-living in Michigan is significantly lower than in places such as Seattle, Silicon Valley, and Atlanta.


North Carolina

It should come as no surprise to anyone in the tech industry that North Carolina has made the list. The state is home to the Research Triangle, which is made up of the University of North Carolina State University, Duke University and UNC – Chapel Hill, which has long been a hub of developing technology for the country. Now, Research Triangle Park, a campus that currently hosts over 240 startups, is a major destination for tech professionals. With companies ranging from web developers to green technologies to information technology, this massive 7,000-acre compound is eager to take on as many tech employees as possible.


Technology drives almost everything in America; from banking and engineering to social media and online workflows, it is the single biggest driver of the success of the American economy. Although there are several great tech hubs that have not been listed, these five states are where the tech boom is headed next. Now all that’s left to do is to fill out a resume and start applying for tech jobs in these areas.


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DIY Tech Improvements That Will Increase Home Value

29 Jul

The housing market is booming in many areas around the world. With that growth, there are a lot of people who are starting to make investments in various areas in their home. There is a lot of new technology that can help you in this process. If you are looking to increase the value of your home, one of the best ways to do that is by upgrading the technology in your home. It is really amazing to see what kind of home technology is now available for owners to use. This is something that buyers are starting to look for in their current market. Over time, you should look at what to improve in your home to add value in this area. Here are some of the most important improvements that you can do to add value to your home.


One of the best ways to upgrade any home is to look at the communication technology within it. With all of the new options today, you can easily install new ways to communicate with family members. With the invention of smart devices such as Amazon’s Alexa and Google Home, it it possible to control your lights, turn off your appliances, and order groceries all with your voice. These devices, depending on the quality and features you are looking for, range from about $50 to $100 on the more economic end, with higher quality voice interactive devices costing anywhere from $130 to $180.

Smart home communication has also drastically improved the effectiveness of home security. With such tech advancements, the police station or firemen can automatically be contacted as soon as a home is broken into or smoke sets off the fire alarm. Over time, these and many more innovations will help to increase the value of your home and improve the overall living experience.

Smart HVAC

When owning a house, there are a lot of expenses that must be paid every month. One of the biggest expenses in owning a home is understanding how much electricity and gas your home uses. A lot of the new HVAC systems are designed to use less than before. You can have a setting installed where you will use as little as possible based on the temperature outside for the day. With all of the changes that are going on in this area, many new buyers are looking for ways to make a smaller impact on the environment.

Not only will the environment benefit, but your HVAC system will last longer as well. There are a lot of people who are excited about the changes that are taking place in this area, and the demand for smart HVAC options in homes is higher than ever before. For now, smart HVAC systems range from about $2,000 – $3,000, but in the coming years, many people in the real estate industry expect that this will be a growth area for years to come.

Smart Appliances

Another trend in the industry is having smart appliances in your home. Not only will these appliances use less electricity, but they can also alert you when things are wrong. For example, some of the newest technology in refrigerators will let you know when food is starting to go bad. This will allow you to use it before you have to throw it out. This saves you time, and it also makes a positive impact on the overall environment.

With all of the new technology that is in the market today from $1,800 smart ovens to $4,000 smart refrigerators, you will be able to improve the value of your home quickly and easily with these upgrades. If you are thinking about going the for sale by owner route, this will make the selling process easier and your initial expenses will result in an even greater return. Many buyers in the market want their homes to be upgraded to reduce costs and use less energy than ever before.

Final Thoughts

For many people, a home is their largest and most important investment. It only makes sense to invest to upgrade your home in a variety of ways. With all of the changes that are starting to take place with innovation in the industry, there are a lot of people who are excited and ready to upgrade their home. Most of these upgrades will improve the value of the home because they save money over time. The upgrades will also make living in the home more desirable over a period of time.

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Benefits of Adding Technology to Your Home

29 Apr

Technology is a wonderful thing, but not everyone is necessarily tech-savvy. Millennials are more tech-savvy than their parent generation, but it’s time for all homeowners to consider the many benefits of becoming a bit more tech-friendly at home. When you add smart technology to your home, you benefit your home, your finances, and your life in various ways. Technology might seem like a silly upgrade to some, but it’s an investment for many homeowners. Technology is beneficial in any home, and there are numerous examples as to why.


No matter which type of technology you add to your home, you are going to find it’s more convenient than not. If you choose to add tech-savvy appliances, for example, you’re going to find the convenience of being able to control your appliances from anywhere in the world is wonderful. You are at work and want to preheat the oven so you can pop dinner in as soon as you get home. It’s the only way you’ll have dinner ready to serve before everyone has to leave for a ball game or practice, and now you can preheat your oven with the click of a button from your smart phone from work, from the car, or from anywhere else so it’s possible. The convenience of smart technology makes the world a much more enjoyable place.


Your safety matters more than anything, and your smart technology can help with that. A smart doorbell allows you to capture the person ringing it on camera. If that person is casing your home, you now have his or her face on your camera if you find yourself robbed in the hours or days following that suspect doorbell ring. Your alarm can be set from an app on your phone if you are ever worried you forgot to set it before leaving on vacation. Home automation makes it much easier to function when you’re home as well as when you’re not.

If you purchase smart outlets, you can avoid turning the car around because you’re worried your flat iron is still plugged in or that you left the iron on. These outlets allow you to turn off the power to any outlet from your phone, so your iron, flat iron, or other hot device turns right off. Your home has never been safer.


Few things beat the cost-effectiveness of smart tech in the home. The best example of smart tech is a smart thermostat. It gets to know your living habits, so it knows when you’re home and when you’re not. It knows when you prefer your home cooler than usual or warmer than usual, and it knows your habits. You can also adjust the thermostat from your phone from anywhere in the world. Say you’re leaving on vacation and forgot to turn the air up. You don’t need to cool your home to 72-degrees when no one is there for a week. You can turn it off, and then turn the air back on before you get home so you arrive to a nice, cool, comfortable house.

It also allows you to turn on the heat and air at the same time, which is beneficial for those who live in places with odd weather. A Florida family, for example, might appreciate being able to set the heat for 73 overnight and when it’s cold while also setting the air conditioning for 76 if the temperature rises significantly throughout the day.

Smart tech is more than just smart. It’s good for you and your family. It saves you money, it provides you with more convenience, and it makes your life easier. You might not realize just how valuable it is until you have it, but it won’t take long for you to realize you never want to live without smart technology at home again.

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