Google Instant

30 Dec

You may have noticed Google Instant and not even known it. Google Instant is a game-changer because it helps show the right links more quickly. When you start to type in “keywords” into the Google search box, the terms you are searching for, results instantly begin appear. You can also click on the magnifying glass to get a quick snapshot of the site. Google fills in the blanks. You now don't have to click through a series of links to get a result.

For marketers this has created a dilemma because the search process has been accelerated. This means users will now be typing in less search words to narrow down their search. This also means less paid search real estate which amplifies the significance of being in the top few spots in search results.

http://www.google.com/instant

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