SMS Haiti Relief Campaign
SMS means short message system also known as text messaging. The recent Haiti earthquake catastrophe has not only orchestrated a tremendous humanitarian effort but has propelled mobile technology. In the aftermath, the Red Cross encouraging responders to donate $10 by texting Haiti to 90999; the donation was then applied to their phone bill. The campaign has raised over 10 million dollars in less than couple weeks from more than one million donors.
The SMS Haiti relief campaign has been deemed one of the greatest fund raisers to date not only because of the results, but since it was simply convenient for users to participate. I have already seen another advertisement asking viewers to text another keyword to 90999 to make a $5 donation to a cause. The bar has been now set with the Haiti campaign, how will this mobile medium continue to grow as a viable source of ecommerce?
Did you donate to Haiti through texting? If so, will continue to make donations through your mobile phone?
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