Tag Archives: Social Media

Great Marketing Strategies For The Real Estate Industry

20 May

If you want to succeed in business, you have to have a desire that is backed up with an effective plan. The real estate industry is growing at a fast rate. For you to succeed in the real estate industry, you need to have a concrete marketing strategy that will give you an edge over your competitors. This article focuses on some key marketing strategies that will help you improve your real estate business:

 

  1. Being active on all social networks.

In today’s world, everyone has an account on at least one social media platform. Social media is not a medium of interaction nowadays; it has become more than that. Because most people are active on social media, it is possible and easier to reach many people at once. It has become easier and faster for clients and customers to communicate on a personal level. Therefore, the better you can manage your business’s online presence, the better reputation you will get. A good reputation in business assures you more sales.

 

  1. Develop a website.

It is one of the most effective real estate marketing strategies that most successful agents use. When clients are looking for houses, they use the internet to look for a variety of options. As a real estate agent, you want your properties to appear the moment a client searches on the internet. However, you cannot be found if you do not have a website. It is vital to invest in web design, and go for an eye-catching and attractive design that will attract more people. Before potential clients contact you, they go to your website. Therefore, make sure you make a superb first impression.

 

  1. Build a solid personal brand.

In most cases, property investors like dealing with real estate agents they know and trust. As a result, a good real estate marketing strategy is to build your brand and avoid marketing other brands. The personal brand you create is what investors remember you by. A good brand needs credibility and integrity. Building a personal brand can be as simple as giving your clients branded mugs, pens, and shirts. You are offering your clients things they use on a daily basis. Once you do a good job, your clients give referrals to their friends, family members, and business partners. In the long run, you will no longer need to chase property investors; they are the ones who will find you.

 

  1. Keep in touch with your clients.

As a real estate agent, you have to stay in touch will all your clients. The reason is that some of the property investors have made real estate their full-time job, and they are always buying and selling houses. To ensure that they always look for you in case they get a deal, you have to be in communication with them regularly. On the other hand, some of your clients do not buy or sell houses frequently, but you need to make sure that when they do, they will call you. For you to succeed in the real estate industry, you need to ensure that marketing does not end when you close a deal with a client. Contact your clients and thank them for the business. The essence of regular communication is to remind your clients that you still exist and you can be of help they need to buy or sell a house.

 

Succeeding in real estate is not an easy thing, but with proper planning it is achievable. The competition in the real estate industry is high, and to gain an edge you have to come up with creative ideas to sell investment properties. The real estate marketing strategies discussed in this article should help you improve your marketing skills and gain an edge over all your competitors. All the best.

 

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5 Things Parents Can Do to Help Teenagers Succeed Online

15 Jun

According to Dr. Georgette Constantinou there a few things parents can do to help their teens succeed online. If you follow these steps you will end up on the right path.

What parents can do to help teenagers succeed online:
1. Understand social media – which ones do what?
2. Warn them about strangers – common sense translates
3. Review privacy settings – what are they?
4. Know about apps like Poof that hide other apps
5. Set limits of usage – how much per day?

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Reddit Is Calling Your Name

23 May

When was the last time you used Reddit? Recently Stephen Herron reminded me of the site’s powerful knowledge base. According to Wikipedia, “Reddit is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links.” Basically the site is user-generated content and people promote stories by voting on them.

Discover news stories and links instantly on Reddit. The site is divided into hot, new, rising, controversial, top, gilded, wiki and promoted content. You can also use the site to find minute details on things like, “Why did Van Halen say no brown M&Ms in their concert contract back in the early days?”  If you just check out Reddit’s front page you will get lost for hours in content and perhaps learning something along the way. As a note for parents, the site can be rather sarcastic and cavalier at times.

Reddit is user generated content voted by it’s users
http://reddit.com

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What is Freebooting?

3 May

What is freebooting? Why does it matter? How can you do your part to stop it? The definition of freebooting is the act of downloading a form of media that someone else made and uploading it as their own. Another way to put it, it’s a process of stealing someone else’s creative content on a social media platform like YouTube, and passing it off as your own on another like Facebook. You basically cut of the branding or edit a video to make it your own. Check out this YouTube video by Brad Burke of SwankyBox that explains the impact of freebooting. What do you think about it?

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When’s The Last Time We Talked?

2 Aug

How do you keep track of the last time you spoke to one of your friends? In this day and age, you probably have many circles of friends – work, personal, organizations and school. How often do you touch base with your friends? Do you forget to contact them for ages? I can imagine your friend may wonder, “Are we even friends anymore?” Now there is a social application called TinyBlu that allows you enter in the last time you spoke to someone. If you don’t text or email them again, you will then get an email notice that reminds you to get a hold of them again. I like the fact that you can quick visual of each friend’s mood based on when you last contacted them. Thanks to Stephen Herron on the find.

Manage your social life:

  • Check the last time you hung out with a friend
  • Get a reminder when you lose touch with someone
  • Maintain regular interactions with important people

http://tinyblu.com/

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Social Media Done Right With Buffer App

18 Feb

Do your posts get buried at bottom of the stream? Why not automatically and continually post your thoughts throughout the day with the Buffer App? The next time you think of sending a post, save it to Buffer and it will schedule them for you so it’s sent sporadically.

The website says, “Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.”

Free account gets you:
+ 10 posts in your Buffer
+ 1 Twitter account
+ 1 Facebook account
+ 1 LinkedIn account
+ Free browser extensions
+ Free mobile apps
+ Use your Bit.ly

http://bufferapp.com/

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Do A Jig, Find A Cowboy

31 Aug

Looking for answers? Leading Hands recently pointed you to Quora as an interactive way to get your burning questions answered. The creator of Delicious has now launched Jig, a social media Q&A website. If you are a fan of bookmarking your favorite websites for the world to see, then why not do the same with your questions and answers.

Jig is a site that enables you to socially post questions in a Facebook/Twitter format. You post your “Needs”. You can follow other users. You can “Suggest a Solution”. The best part is searching the site for answers. Jig is the social way to discover and share knowledge.

https://www.jig.com/

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yfrog Shares the Conversation

20 Jul

Give your tweets a face with yfrog! If you are looking for an easy way to post some tweets with photos or simply just another platform to send messages, then yfrog is it! You don't need to register, you can just connect your existing Twitter account.

http://yfrog.com/

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Social Media Conference Finder

27 Sep

The best way to get on the band wagon with social media is to attend a conference. The biggest issue is trying to find a great event and then finding the budget to attend it. Have you heard of the Social Media Conference Directory? Forget spending hours of searching through dozens of websites when you can find all the information you need about social media, user experience, web design and open source conference in one place. Try out the Lanyrd!

Find great conferences to attend
http://lanyrd.com/

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Social Media Security Plan

25 Sep

Is your company or organization looking to get involved in Social Media? If so, then you need to develop a solid social media plan. In my mind, staying secure in is the key to successful strategy. Below are key points you need to know to build a thriving social network for you business.

TOP TEN SOCIAL MEDIA PLAN STEPS
1. Immediate Threats – document what is the worst case scenario and how to respond to it
2. Marketing Benefits – what are the goals and how can you make $
3. The Devil You Know – establish what users/topics will be taboo
4. Social Media Policy – all folks who participate need agree to the rules
5. Training Is Key – teach all social media users how to use it
6. Set Limits – how many tweets will you make in a day?
7. Educate IT Staff – often seen as a security nightmare, get tech on same page
8. Keep Computers Secure – Confirm anti-virus and malware software installed
9. Privacy Practices – what not to say and what not to do
10. Open Communication – at all times all team members need to be collaborating

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