Tag Archives: Web 2.0

What’s Coming in Web 3.0

17 Jan

Are you wondering how to get your business ready for Web 3.0? I recently did a speech on this topic for the Web SIG Cleveland.

Three main points of Web 3.0:

  1. The need for relevant information and help
  2. User not aware of creating and consuming information
  3. User forgets about the device an focus on content 

View Slideshare Presentation

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Web 3.0 – Curated User Experience

9 Oct

I believe with the passing of Steve Jobs is the tipping point that will move us from Web 2.0 to Web 3.0. Who will replace Steve Jobs? The reality is that no one can replace Steve, but we are using his thought leadership and innovation as a spark of creativity.

Web 1.0 was emphasized by the need for users to establish their space online. Web 2.0 has been classified as giving the power to the people to create, rank and rate their online content. I am officially declaring that Web 3.0 has arrived. This new era is characterized with a strong desire to be guided by experts. Specifically, I see the need for curating content to improve the user experience.

Tim Berners Lee recently stated that Web 3.0 would be the “semantic web” where computers will begin to learn. Tim’s statement emphasizes the fact that users will truly no longer be in charge. Instead users will need increased help either artificially or from more contextual information (curated). This week with the release of IOS5 and the iPhone 4GS, users now will get help from the built-in software called Siri. What signs point to the fact that Web 3.0 is here?

I was asked the question, “Should this new era just be an incremental leap perhaps to a 2.5?” However three distinct changes that are dramatically converging that has pushed this new online era to a head. Social media has added volumes of information into the mix that now as a user, it is difficult for you to tell what is legit. The wired web is now dwarfed by the mobile web with new statistics that have changed the way we perceive the Internet. Technology like the iPad and HTML5 are changing the way the Internet functions and the big players like Adobe are scrambling to keep up. So what does this all mean? Now the Internet is saturated with a diverse sophisticated audience that are accessing it multiple ways and we need help (like it or not).

Three factors that are creating Web 3.0:

  • Too much content online and users need experts to guide them (semantic/curated)
  • Increasing displayed platforms – mobile web versus wired web
  • New technology – HTML5 and tablets like the iPad (the end of flash)

How are you bracing for the three factors in your business plan? I will sharing more examples and elaborating on Web 3.0 as it unfolds.

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Anatomy of Current Website User

18 Jan

What is the anatomy of a current website user? Do you find yourself commenting on blogs, uploading photos and looking for the latest trends? If so, then you are not alone as we head into 2010. As this decade takes shape, the anatomy of web user will shift to a more mobile-centric interface.

Anatomy of a Current Website User
1) Innovative
2) Mixes easily made user generated content
3) Uses history to suggest content
4) Spreads ideas across networks

Do you find yourself using your phone to look up information more than your laptop?

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Web 2.0 Goes Primetime

19 Feb

This week I was under the weather, so I had the opportunity to flip through the channels and I was surprised to see various shows capitalizing on Web 2.0 features. TV always seems to mirror qualities from real life; now the Web is having an impact on the shows we watch. I just read a statistic in OMMA magazine that more Internet users with the average age of 35 are watching shows on the web than on traditional TV.

Trivial Pursuit
Home viewers read trivia questions ala YouTube style to the contestants. You can upload your own question for a chance win some money. Then the two contestants battle against a mob of users logged on webcams or pseudo webcams. They call it the contestants versus America. Peter Brady aka Christopher Knight hosts it daily, check your local listings.
http://www.tpamericaplays.com/

New MTV Afternoons
New afternoons on MTV features three shows, Sex… with Mom and Dad, Room Raiders 2.0 and Parental Control. During the introduction of each show, the host stands between two monitors and emcees the conversation. A teen viewer is on one webcam with a question for a featured member of a reality show consistent from the last episode that is on the other webcam.
http://www.mtv.com/ontv/new_afternoons/

iCarly
Finally I saw that there is a new show called iCarly starring Miranda Cosgrove that appears on Nick. The show is about a girl that starts her own online web show that counts down the top YouTube videos. Basically a TV show about an online TV show, which to me is truly Web 2.0.
http://www.nick.com/icarly/

How are you adapting your business in the world of web 2.0? TV is finally catching on and making it work, how can you do it?

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The Hills + Web 2.0 Social Media?

2 Dec


Speak over TV with Back Channel
Back in the 90s, “Pop Up Video” was so innovative because as the music video played little tidbits about it would appear in chat bubbles. For example, in the Tiffany video “I Think We’re Alone Now” a chat bubble would appear that would say, “Tiffany wore the same denim jacket again in her next video (All This Time)”. Now MTV’s most popular show “The Hills” has launched “The Back Channel” to give watchers of the show the ability to talk about it as it happens.

MTV promotes “Back Channel” as “Playing online while you watch The Hills.” You type your thoughts on the website as you watch the show and you are awarded points. You can gain points when other players vote for your comments. If MTV identifies you as the most popular or the funniest player, the network will then post your comments on the screen as the show happens. “Back Channel” is like pop-up video on steroids because now the comments are user driven.

Do you think this a good use of Web 2.0 and social media?
http://backchannel.mtv.com/

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What is a Tag Cloud?

2 Aug

If you are like most web surfers, you feel your way around websites by just clicking everywhere. You may have interacted with a tag cloud, but you never knew it. Wikipedia defines a tag cloud or word cloud as, “Weighted list in visual design is a visual depiction of user-generated tags, or simply the word content of a site, used typically to describe the content of web sites.” Above is a picture of a Tag Cloud and ours is located in the lower right hand side of the website.

Characteristics of Tag Clouds:

  • Single words listed alphabetically
  • Most popular terms
  • List of clickable links
  • Lead you to a list of entries with those terms mentioned
  • Easy way to discover other content
  • Larger links than another mean that term is more popular

Now do you see the analogy to a cloud? The larger clouds generally hold more precipitation. Do you find tag clouds valuable?

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Seven Ways to Segment Your Web Users

5 Oct

Have you ever wanted to determine who is visiting your website? You wouldn’t talk to your grandma the way you would talk to your friends. The first step is to divide your users into predetermined groups. Read this article and find out how the seven dwarfs analogy can help you today.

http://marcm.com/articles_7_ways_segment_users.html

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Stumble Upon

30 Aug

One starry night as I looked upon the sky, I saw a beacon of light in the distance. Could this be the sign I have been waiting for? Could this be the meaning of life? Actually as I looked closer, I recognized that it was only my friend driving up in his “Historical Vehicle”. As he approached, he was shouting out his rustic Chevrolet that he just found the coolest thing on the Internet and I had to “come with!”

Stumble Upon is a cool tool bar that you can either add to your browser, IE (Internet Explorer) or Mozilla (Firefox), that will randomly let you “stumble upon” sites that members of a network have dubbed worthy. Once you login, you just hit the “Stumble Upon” button and wait to see what will come up. Then you can either say you “like” or “dislike” the site and make comments about the site that everyone on the network can see. The great thing about this tool bar is you can suggest new sites which will ultimately continue to grow the network.

Stumble Upon makes the Internet life random again. It takes the thinking away from searching and makes it fun again.

Download Stumble Upon today.

Parent Rating: 2 out 5 (Questionable because you never know what is going to come up)

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