Viral Videos Gone Wild

The other day I was flipping through the channels and I landed on what I thought at first was a joke. Months back on YouTube I saw a similar video so I thought I was hallucinating. I checked the station, it was MTV and continued to watch.

Slap Chop is a culinary dicing tool that eliminates the hassle of using a conventional knife to slice up your favorite foods. Just simply place the food below the device, give it a few slaps and dinner is severed. The original commercial featured a young fast-talking pitchman that rifled through Slap Chop’s features slicing everything from eggs to onions. I then discovered on YouTube weeks later a video mimicking the same commercial that had me in hysterics.

A user took the Slap Chop commercial used Auto Tune, a popular method to robotize a voice, and put a back-beat behind it which turned it into a rap. The video received thousands of hits and sky-rocketed to top viewed clips. The creators of this product decided to respond to what the users wanted and took this same concept and made a commerical out of it. This same YouTube video went from spoof to reality in a matter of months.

Can your business take advantage of online user based contributions and turn it into a product campaign?

http://www.slapchoprap.com