What do they want from you?
How do you think Facebook, Twitter, LinkedIn and YouTube are making the majority of their money? Right now every social networking company wants your information because they are striving to build up their Business Intelligence (BI).
Social Networking sites are making money hand over first from selling your information to third party companies. The more information you type into your profile, tweet or podcast is causing their bank accounts to soar. Even if you have a locked down account, it doesn’t matter because you agreed to each of the social networking site’s legal agreements. They want your information and they can do what they want with it.
Takeaway: Be aware of the information you are typing into your social networking accounts.
2 Responses to “What do they want from you?”
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cgilbert on December 18th, 2009
Scary! Thank you for letting us in on the down side of letting us post info goes to the sites. Does this mean we should stay off the sites? Keep up the great posts.
Marc Majers on December 29th, 2009
I would say join the social networking revolution, but just be careful what you say. I always try to add value to the conversation. If you just want to put your foot in the water, then signup for a LinkedIn account which is business centric.