What is freebooting? Why does it matter? How can you do your part to stop it? The definition of freebooting is the act of downloading a form of media that someone else made and uploading it as their own. Another way to put it, it’s a process of stealing someone else’s creative content on a social media platform like YouTube, and passing it off as your own on another like Facebook. You basically cut of the branding or edit a video to make it your own. Check out this YouTube video by Brad Burke of SwankyBox that explains the impact of freebooting. What do you think about it?