Do you spend a bulk of your advertising budget on pay-per-click advertising and don’t feel you are getting results? If your business has never tried advertising on Google or MSN but you want to get into the game, now you have an alternative, it’s called pay-per-call.

When you do a Google search have you ever noticed those links on the top that are in a blue box or the link on the far right that say sponsored links? Those links are pay-per-click advertising or search engine marketing (SEM). If you bought these links, every time some clicks on your link you get charged. Now as a company you have a different choice, you have pay-per-call advertising.

Pay-per-call technology gives you two options, a consumer surfing the web can either call you or you can call them back. How does this technology work? When a user does a search and finds your product, your phone number will appear; the consumer can then either leave you their number or call a special number that is forwarded to your regular phone. The option that in my opinion is the best is consumer type in their phone numbers and gets a return call from you. You also have the option to have the user enter in their phone number and they will be instantly connected to your sales line. Either way the advertiser is billed for the referral.

In certain search engine circles I have heard that it is estimated that for every one sales equals 70 clicks on Google for example. Pay-per-call estimates, one-in-three calls per sale because you’ve got a much better chance of closing the sale when you talk to your customers.

Experts say this won’t replace pay-per-click because it costs more, but it will find a place in the world of SEO. Interested in getting on board with pay-per-call? Estara and Ingenio offer competitive pay-per-call products. You can also go to superpages.com, owned by Verizon, to find out more about this service.


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